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Press Release
January 16, 2024

Jefa ignites the next wave of cannabis innovation


Jefa ignites connection, passion and creative performance for humans in flow. A woman-owned and independently operated business built from scratch by our founder, Jefa produces coveted true-to-plant cannabis experiences on the towering coastal cliffs of Santa Cruz and the sweeping California coastline. We are inspired by the female founders, creators and leaders who build legacies with every move. And we are prepared to carry this torch forward to set the new standard of excellence in the cannabis industry.

At the core of our mission is integrity. We believe that everyone is a force of nature. And we back it up with the high-quality cannabis you deserve in a product that elevates your lifestyle and respects your well being.

Our true-to-plant cannabis experiences inspire people to make an impact and create waves, naturally.

<span class="quote-name">– Victoria, Founder</span>


Our drive for excellence led us to partner with one of the best battery manufacturing companies in the world. The renowned CCELL® technology powers our premium Jefa Liquid Diamonds rechargeable vape with simplified safety features and perfected performance.

Across the modern cannabis industry, there is a gap in the market that we are prepared to fill. When you work with Jefa, you work with our owner-founder directly. With our hands-on approach, we know it’s possible to create a product that is sleek in form and function without sacrificing quality. We consciously uplift our community by providing fair pay to our team and partnering with boutique florists and expert cultivators whose commitment to clean cannabis spans decades.

Jefa is for the ones with ambition – the ones in pursuit of bigger dreams.